Vogue · 时装与模特· Joe Bobowicz·· 17 小时前AI 评分46
Burberry 第二季度零售额增长4%，由中国和美国市场带动
Burberry Retail Sales Grow 4% in Q2, Carried by China and the US
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Burberry 第二季度零售额增长4%，由中国和美国市场带动，连续五个季度实现增长。美洲和大中华区分别增长11%和5%；欧洲、中东、印度及非洲因旅游业下滑下降2%。上半财年毛利率由67.9%升至68.3%。（来源：Vogue · 时装与模特；发布日期：2026-11-12）
正文
November 12, 2026
Backstage at Burberry Spring/Summer 2027.Photo: Acielle/StyleDuMonde
- In Q2, Burberry marked five consecutive quarters of growth, generating £1.1 billion.
- The Americas led growth (11%), driven by local consumer engagement and strong in-store conversion. Greater China followed (5%), carried by local spending, while the Asia-Pacific region also grew (3%).
- Europe, Middle East, India, and Africa (EMEIA) dragged on group revenues, falling 2% due to declining tourism.
- In the first half of the fiscal year, wholesale climbed 17%, retail increased 4%, and licensing declined 5%.
- Gross profit margin increased in H1 to 68.3%, up from 67.9%.
- In H1, womenswear, menswear, childrenswear, and accessories all grew.
This story is developing — check in for updates.
Joe Bobowicz is Senior Reporter at Vogue Business. Previously, he worked in house for The Face, i-D, Harrods, and ShowStudio. Bobowicz has worked across creative consulting and branded content, in addition to his journalism. He has also curated art exhibitions and lectured at universities, including Westminster, Central Saint Martins, London ... Read More
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来源：Vogue · 时装与模特 · vogue.com