Premiere 2027 巡回展官宣 IN FOCUS 主题造型企划，与 Ashlee Norman 团队合作

Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.

THE VISION:

IN FOCUS invites beauty professionals to quiet the distractions and self-doubt of a fast-moving industry and instead invest in their own development. The campaign's visual direction plays on the contrast between focus and blur — a metaphor for clarity and intention. Styled and shot with an editorial, aspirational flair, the collection remains intentionally grounded: accessible, diverse, and achievable for artists at every stage of their career.

woman with an afro mohawk hairstyle, braided on the sides — Credit:
**Produced by:** Ashlee Norman Hair & Team
**Photography:** Ivanna Osipovich

a woman with wavy brunette hair in a blue halter top — Credit:
**Produced by:** Ashlee Norman Hair & Team
**Photography:** Ivanna Osipovich

THE ARTISTS BEHIND THE LENS:

Ashlee Norman is a globally recognized hairstylist, educator, and social media influencer, known for her innovative approach to dimensional color and modern haircuts. She brings over two decades of experience behind the chair and on stage to every project. For IN FOCUS, Premiere Shows set the vision for how each show would be represented and the messaging behind the 2027 tour. Ashlee and her team then brought that vision to life, executing the final looks and photo shoot with their signature artistry and creativity. Working with professionals like Ashlee, who live and breathe the industry day to day, is exactly the kind of partnership Premiere loves to cultivate.

a woman showing off her decorative nails — Credit:
**Produced by:** Ashlee Norman Hair & Team
**Photography:** Ivanna Osipovich
**Nails:** Ava Carver – @nailedbyavalon

a man with a blonde and black swooping haircut — Credit:
**Produced by:** Ashlee Norman Hair & Team
**Photography:** Ivanna Osipovich - @ivannaos

FOUR SHOWS, FOUR DISTINCT IDENTITIES:

While IN FOCUS unifies the campaign, each Premiere show carries its own visual and messaging identity, anchored by a signature color and style:

Premiere Anaheim — Your Future, In Focus (Anaheim Teal)
Premiere Orlando — Your Passion, In Focus (Orlando Red)
Premiere San Antonio — Your Artistry, In Focus (San Antonio Orange)
Premiere Columbus — Your Career, In Focus (Columbus Blue)

a woman with a red and black pixie cut — Credit:
**Produced by:** Ashlee Norman Hair & Team
**Photography:** Ivanna Osipovich - @ivannaos

CREDITS

Produced by: Ashlee Norman Hair & Team

Hair & Creative Director: Ashlee Norman - @ashleenormanhair

Hair Collaborators:

JuanCarlos Zazueta - @hair.juancarlos
Mio Lopez – @miolooks
Christine Carver - @lightenuptheworld
Jennifer Bressler – @jenniferdoesmycurls
Genia Church – @geniachurch

Makeup: Jennifer Bressler – @jenniferdoesmycurls

Nails: Ava Carver – @nailedbyavalon

Wardrobe: Christine Carver - @lightenuptheworld

Technical Direction: Genia Church – @geniachurch

Photography: Ivanna Osipovich - @ivannaos

Videography: Ivanna Osipovich - @ivannaosandJuanCarlos Zazueta - @hair.juancarlos