Dries Van Noten 换帅：Moncler Grenoble 前高管 12 月 1 日接任总裁
Dries Van Noten Announces President Switch-Up
Puig 旗下的时装与美妆品牌 Dries Van Noten 宣布人事变动：英国高管 Adrian Ward-Rees 将出任下一任总裁，接替任职五年多的 Axel Keller。Ward-Rees 来自 Moncler Grenoble（该品牌的高性能滑雪线），过去两年多担任首席商务官，将于 12 月 1 日正式上任，Keller 则留任至新年协助交接。Keller 任内推动了品牌零售、批发与数字化发展，督建了纽约与伦敦旗舰店，并在布鲁塞尔、米兰、京都推行画廊式零售概念，还参与了 2024 年 Julian Klausner 接任创意总监的交接。品牌目前正处上行期：Klausner 的系列在评论与商业上双收，2026 年录得两位数增长；Puig 首席执行官表示，计划每年稳步新开两到三家门店。署名：颜如玉编辑台。
October 30, 2026
Photo: Chris Lensz/ Courtesy of Dries Van Noten
Dries Van Noten has named Adrian Ward-Rees as its next president, the Puig-owned fashion and beauty house announced on Friday. The British executive succeeds Axel Keller, who is stepping down after more than five years with the company.
Ward-Rees joins from Moncler Grenoble, the luxury outdoors brand’s performance and ski line, where he was chief business officer for a little over two years. He will officially assume his role at Dries come December 1, with Keller remaining at the house until the new year to support the handover.
“During his tenure, Axel worked closely with the leadership and creative teams to support the development of the house’s retail, wholesale and digital activities, alongside strengthening its international presence and expanding its accessories offering,” an internal announcement reads. Keller oversaw the opening of flagship stores in New York and London, as well as leading the brand’s gallery retail concept in Brussels, Milan and Kyoto.
Adrian Ward-Rees, the new president of Dries Van Noten.
Photo: Courtesy of Dries Van Noten“Axel also played a key role in the creative succession of the house,” it continues, “accompanying the appointment of Julian Klausner as creative director in 2024, following Dries Van Noten’s decision to step down from the role.”
This leadership change comes as Klausner’s collections are enjoying both critical and commercial success, logging double-digit growth in 2026. It will now be up to Ward-Rees to help further this.
“With the arrival of Julian Klausner, who worked very closely with Dries for the last five years, we have this continuity in the brand DNA with a modern edge, which brings an amazing new vibe to the brand,” Puig CEO Jose Manuel Albesa told reporters during the group’s Capital Markets Day on Wednesday. “We plan to accelerate retail [expansion] little by little, in the right places. Dries is a destination brand, so finding a place is always very special, because we want to create unique spaces. It takes longer, but we plan to open two to three a year.”
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来源：颜如玉编辑台 · vogue.com