告别玻璃肌？Vogue 说现在流行“麻糬肌”：柔雾光泽、不反光

Beauty trends are constantly evolving, and this year clearly favors a more textured and luminous complexion—one that isn’t excessively shiny. On red carpets and social media alike, celebs and trendsetters seem to be moving away from ultra-glowy, glazed donut finishes in favor of skin that retains its texture, depth, and natural glow.

In other words, move over glass skin—right now, it’s all about “mochi skin.” This latest obsession from Japan focuses on a plump, fresh finish, one that calls to mind the softness and suppleness of the famous Japanese dessert for which it is named.

What is mochi skin?

As mentioned, this new skin trend takes its name from mochi, a traditional Japanese rice cake treat famous for its bouncy texture, plump appearance, and smooth, slightly translucent surface. It’s easy to see how those descriptors would translate into an appealing skin look—after all, who among us doesn’t want “plump” “bouncy” and “smooth” skin? When it comes to mochi skin, the idea is to create an almost indulgent-looking complexion—one that appears as soft, smooth, and delicately plump as a delicious mochi treat.

Satin finish, soft glow

Much like the origins of the mochi skin concept, the mochi skin aesthetic is rooted in the Japanese approach to beauty, where simplicity and radiance take center stage. The textures are light, the finishes natural, and the light diffused—just enough to give the face a fresh, vibrant look. The complexion appears polished, but without looking heavy or caked-on: makeup blends into the skin rather than covering it. It’s less about reflecting light and more about blurring it and diffusing it into a soft translucence.

In fact, this idea is exactly what distinguishes “mochi skin” from “glass skin.” While the latter aims for a dewy, almost reflective glow, mochi skin favors a softer, velvety radiance. Rather than looking shiny, skin should appear fresh, supple, and pillowy. The emphasis is less on shine and more on natural texture, striking a balance between softness and luminosity.

To that end, a hallmark of mochi skin is a “controlled” glow that lets the skin breathe thanks to the use of creamy, lightweight, and melt-in textures that are easy to apply with your fingers and gradually blend into the complexion. Blush, bronzer, and highlighter all feature meltable formulas that seem to become part of the skin rather than sitting atop the surface. Remember, mochi skin is neither matte nor mirror-like, but somewhere in the middle: velvety, soft, and sweetly radiant.

How to achieve mochi skin

Achieving the effect of mochi skin, however, isn’t about makeup alone. Skincare plays an equally important role, and especially the use of K-beauty- and J-beauty-inspired products enriched with ingredients like rice water—a fitting nod to the rice-based dough used to make mochi. The idea is to nourish and prep the skin so that it naturally takes on the soft, bouncy, luminous quality that defines the look.

Mochi skin prep

Clean, fresh skin is the very first step to achieving mochi skin. In the evening, do a double cleanse with an oil-based cleanser or balm, followed by a gentle, water-based cleanser to remove any remaining impurities. In the morning, a splash of lukewarm water or a spritz of micellar water is all you need.

Next, layer on the hydration by gently patting a lightweight hydrating toner, lotion, or essence into the skin. Look for ingredients such as rice extract, hyaluronic acid, and glycerin, which help attract and retain moisture and create a plump, bouncy texture. Depending on your skin’s needs, you may also want to incorporate a lightweight serum containing ingredients such as vitamin C for brightness, niacinamide for a more even-looking complexion, or peptides to support firmness and elasticity.

Follow with a water-based gel or lightweight cream containing barrier-supporting ceramides. Remember, the goal is skin that is soft, smooth, and supple without an overly greasy or shiny finish. Achieving a satiny finish means prioritizing the skin barrier, so focus on products that contain humectants, such as glycerin and hyaluronic acid—and don’t forget the SPF. Now, behold: skin that’s as soft and delectable as a plump mochi ball.

Beauty of Joseon

Ginseng Cleansing Oil

Erborian

Cleansing Gel

I’m From

Rice Toner

Bioeffect

EGF Enhancing Facial Essence

Belif

Niacinamide & Vitamin C Serum

Blue Lagoon Skin Science

BL+ The Serum

Chanel

Hydra Beauty Micro Gel Creme

Aestura

ATOBarrier 365 Cream

Have a beauty or wellness trend you’re curious about? We want to know! Send Vogue’s senior beauty & wellness editor an email at beauty@vogue.com.