阿迪达斯再破销售纪录：三季度营收 73 亿欧元，服装领涨

Adidas Breaks Sales Record Once Again

AI 导读

阿迪达斯再次刷新销售纪录：2026 年第三季度营收按固定汇率增长 7%，达到 73 亿欧元；营业利润增长 37%，达到 10 亿欧元，同样是季度新高。增长主要来自服装，涨了 19%，配饰涨 5%，鞋类持平。地区上日本与韩国领跑，涨 19%，拉美、新兴市场、大中华区、北美分别涨 16%、15%、13%、12%，只有欧洲下滑 4%，原因被归结为鞋类批发折扣与分销收缩。这次财报电话会也是即将离任的首席财务官 Harm Ohlmeyer 的最后一场，新年起由 Birgit Kretschmer 接任。

正文

October 29, 2026

Image may contain Clothing TShirt Adult Person Sleeve Face Head and Shirt

Adidas x Wales Bonner FW26.Photo: Harley Weir

Adidas broke its sales record once again, growing revenues 7% on a constant currency basis to €7.3 billion in Q3 2026.
Operating profit climbed 37% to €1 billion, another quarterly high.
Apparel led the charge (up 19%), followed by accessories (5%); footwear was flat.
Japan and South Korea saw the strongest growth (up 19%), followed by Latin America (16%), “emerging markets” (15%), Greater China (13%), and North America (12%).
Europe was a low point, down 4% — a drag attributed to footwear discounting across regional wholesalers and a pared-back approach to distribution.
Thursday’s earnings call was the last for outgoing CFO Harm Ohlmeyer, who Birgit Kretschmer will succeed in the new year.

Joe Bobowicz is Senior Reporter at Vogue Business. Previously, he worked in house for The Face, i-D, Harrods, and ShowStudio. Bobowicz has worked across creative consulting and branded content, in addition to his journalism. He has also curated art exhibitions and lectured at universities, including Westminster, Central Saint Martins, London ... Read More