Ferragamo 回到好莱坞原点：罗迪欧大道旗舰店重开，50 人晚宴致敬百年起点
Ferragamo Returned to Its Hollywood Roots with a Star-Studded Soirée
雨夜里，Ferragamo 在比弗利山庄酒店的私人 Polo Lounge 办了一场约 50 人的晚宴，庆祝品牌罗迪欧大道旗舰店重开。晚宴由董事长 Leonardo Ferragamo 与创意总监 Maximilian Davis 主持，到场的有 Gabrielle Union、Andrew Garfield、Gemma Chan、Tracee Ellis Ross、Tinashe、冬奥冠军 Chloe Kim 等人。晚宴中段放映了一部惊喜短片——Martina Ferragamo 与 Simone Coppo 执导的《Un Passo Alla Volta》（一步一步）：以俏皮而自指的方式致敬 Martina 的祖父、品牌创始人 Salvatore Ferragamo 早年在好莱坞当鞋匠的起点，他后来回到意大利、在 1920 年代末创立了同名品牌。Davis 对 Vogue 说：「洛杉矶是 Ferragamo 故事的一部分。Salvatore 在美国打响了名声。这一刻既是致敬传统，也是呈现品牌的现代愿景。」Leonardo 在入席后对宾客说，在一切开始的城市重开这家店意义非凡，「我们怀着这样的信念在比弗利山庄开了旗舰店：它将是未来 100 年、为新一代人准备的里程碑。」说明：本文为 Vogue 的品牌活动报道，宾客言行与引语均为现场报道口径，旗舰店重开的具体经营信息以品牌官方披露为准。署名：颜如玉编辑台。
For a city known to take “fashionably late” as a hard-and-fast directive, the serene outdoor space was quickly filled with musicians, actors, models, and Olympic champions standing shoulder-to-shoulder as they sipped on gin negronis and prosecco. “There’s so many fun faces,” Tinashe said. “It always puts me out of my comfort zone a little bit coming to these events without a plus one, but it makes you mingle.”
And mingle they did. Union was eager to speak to Gemma Chan (“I told her, ‘So, Crazy Rich Asians was announced as a TV show…what the hell?!’”). Tracee Ellis Ross beelined to Garfield, who was laughing with Fallout star Thomasin McKenzie. Tinashe greeted two-time Olympic gold medalist Chloe Kim with a warm hug, her glass of prosecco dangling precariously at the end of her frosted-manicured fingers. Gabby Windey, Kathryn Newton, Russell Westbrook, Ravyn Lenae, and Vittoria Cerretti were also among the 50-person guest list.
Despite the uncharacteristically prompt arrivals, an unhurried air of European hospitality permeated the event, which was hosted by chairman Leonardo Ferragamo and creative director Maximilian Davis. About an hour in, a surprise outdoor screening of Martina Ferragamo and Simone Coppo’s short film Un Passo Alla Volta (One Step at a Time) began: a playful and meta homage to Martina’s grandfather Salvatore Ferragamo’s beginnings as a Hollywood shoemaker before returning home to build his namesake brand in the late 1920s. “Los Angeles is a part of Ferragamo’s story,” Davis told Vogue. “Salvatore built his reputation in the U.S. This moment is about honoring the heritage while presenting a modern vision of the house.”
It was an emotional moment for Salvatore’s son Leonardo, who was joined at the centre table by multiple generations of Ferragamos. “You can imagine what incredible meaning it has for us to reopen the shop after 100 years in the same city where everything started,” he told guests once everyone was seated. “We have opened our flagship in Beverly Hills with the conviction that it will be a milestone for the next 100 years, for the new generations, and for the generation to come.”
From there, wine flowed as attendees tucked into filet mignon and sea bass while chatting across large burgundy floral centerpieces. “I thought it was so beautiful and charming, and I wasn’t aware of the history of the family,” Chan told Vogue, referring to the short. The actress came straight from a screening of her own Oscar-tipped feature, Josephine, noting there’s nothing like “getting cozy” with a good film on a rainy night. “I’ve been just chatting with Andrew Garfield,” she added. “We’re both excited to see each other’s movies.”
Chan left the dinner a touch early while Garfield, who’s starring in Artificial, stayed until the evening began winding down around 10:30 p.m. A few others lingered past dessert, enjoying a nightcap before happily accepting a bright red Ferragamo gift bag and a decadent bar of dark chocolate for the ride home.
来源：颜如玉编辑台 · vogue.com