Jennifer Lawrence 推出护发品牌 Mes°：争议与编辑实测评价不一

TRESS MESS

Our Honest Thoughts on Jennifer Lawrence’s New Hair Line, Mes°

Four Allure staffers weigh in on the Multitask Repair Mask, Off-Duty Restyling Serum, and Good Roots Volume Mist.

November 6, 2026

On October 28, Jennifer Lawrence announced that she was officially joining the celebrity beauty brand club by launching Mes°, a “biodesigned” (not sure what that means? Neither are we!) hair-care line pronounced “mess.” Mes° debuted with three products: the Multitask Repair Mask, a reparative mask you apply on dry hair; the Off-Duty Restyling Serum, a bi-phase styling serum; and the Good Roots Volume Mist, a volumizing product that doubles as a scalp treatment.

Each product was made to simplify our hair routines by having a dual purpose: to style, yes, but also improve hair health over time. On the brand’s website, the first words you see underneath a dancing JLaw are “Less time fixing your hair, more time living.” Lawrence’s laid-back, relatable personality is infused into the ethos of the brand, but all the good vibes in the world can’t make great beauty products.

Luckily, Lawrence brought in formulation pros for that part. She partnered with Arcaea, a biology-focused beauty company founded by chemical bioengineer Jasmina Aganovic, to co-create the brand. With Aganovic as CEO, the company launched Future Society, a fragrance brand that uses biotechnology to revive scents from extinct flowers. The combination of Lawrence’s huge fanbase and Aganovic’s background as a literal scientist sure made it seem like this brand would be a hit.

Instead, the internet wasn’t exactly impressed. The brand announcement was immediately followed by backlash with people questioning the intention behind Lawrence’s new venture. When, in September, the actor joined Instagram seemingly out of the blue (and in her signature, self-deprecating way) fans were thrilled. Now, that move is being framed as calculated and inauthentic—a way in to using social media to promote the brand. Commenters also started focusing on the actor’s looks, complaining that they couldn’t recognize her “new” face and incited a debate on whether or not she’s had an upper blepharoplasty.

Some were also quick to draw a comparison between Mes° and another hair-care brand, Messy, which Drybar co-founder Alli Webb launched last year. While there are few similarities to be found in the brands' packaging and products, some commentators are claiming the name and message are too close for comfort. In an Instagram video, Webb claimed to see parallels between the two brands’ ethos of being imperfect and, obviously, messy. “I have been literally inundated with DMs and messages from friends and you guys being upset on my behalf about this new hair care brand that recently launched called Mes°,” she says.

Drama aside, celebrity beauty brands can be great—Rhode, Rare Beauty, and Fenty Beauty are huge successes that count many Allure staffers as fans, and Mes°’s mission seems promising. But this year has already seen the closure of Scarlett Johnasson and Gwen Stefani’s product lines, and plenty of others have long been dead and gone (remember Jessica Simpson’s line of edible cosmetics?). Do we really need another one?

For all the chatter around Lawrence’s new line, there are very few actual reviews of the products. I’m all for giving things a chance, so I asked my colleagues to test drive Mes° and give us their honest thoughts. Let’s have the products speak for themselves, shall we?

What it is: A reparative hair mask meant to be applied to dry hair and left in for five minutes minimum. It can also be used as a styling product for a wet look or a slicked-back style. The instructions are to apply before wash day—the brand does not mention whether or not this replaces conditioner or adds an extra step.

Sarah Kinonen, beauty director: “I have a very low-maintenance hair-care routine, especially for someone with very blonde highlights. I usually wash it once or twice a week, spritz in a leave-in conditioner post-shower, and then let it air-dry. I don’t use styling products or hot tools, except for when someone else is using them on me. When I wash my hair, I use a mask (yes, even on my fine hair) as opposed to a conditioner, so I figured the Multitask Repair Mask would fit right in. That is, until I realized this mask was meant to be applied on dry hair. The idea of slopping goop onto dry hair before washing has never appealed to me. Nevertheless, I followed what little instructions are on the refillable container (which I thought arrived accidentally empty in my PR mailer, but that’s another story), raked and slicked the Elmer’s Glue-like mask into my very dirty roots and ends (it had been a full week since my last washday), and let it sit for about five minutes.

I hopped in the shower, rinsed it out (it felt like it slid right off), double-shampooed as I normally would, then, instead of raking in my usual hair mask, I quickly just conditioned my hair. Out of the shower, I spritzed in my go-to leave-in (I love the Best of Beauty-winning Davines Love Smoothing Lightweight Milk), brushed out any tangles, and went to bed with wet hair (I usually do this). In the morning, I woke up with super-soft hair (maybe slightly more soft than normal) that barely needed to be tamed with a comb.

The verdict: The mask is nice! But I’m not sure if I’d ever replace it with my current hair masks. I like the idea of doing my hair-washing and -masking all at once in the shower, so having to apply it to dry hair, find something to do, and then wash it all out doesn’t really align with my otherwise simple routine. And while I know the mask can also be used as a styler to create a wet look, I’m going to be honest: you will never catch me doing that.”

Kassidy Silva, social director: “As a mom, I'm always on the hunt for products that are going to cut down the time of my beauty routine, so my hopes were high when trying the Multitask Hair Mask. I used a generous handful of the mask on my dry hair, coating my full head. The mask has bit of a fishy plastic smell that took me off guard at first sniff, but it didn't linger. While the mask's texture was similar too a watery goo, once applied, it appears like a heavy shine oil versus leaving a cast in my hair. Once I was fully coated, I threw it up in a clip while anxiously waiting for the election results to come in.

While I like the idea of cutting down time in the shower and not having to get my hair wet before applying, this is not a product I would use to try to style or pull off any variety of a wet hair look. It's strictly to wear around the house doing chores before hopping in the shower for me.

Performance wise it left my hair feeling soft and silky, but didn't do as much heavy lifting for a mask as I would like. I use hot tools daily in my routine, so I am constantly trying to combat any potential damage to my hair. This mask would fall into the category of mini-refresh for me and could see myself taking it on a long vacation, but not swapping out my weekly essentials."

What it is: A volumizing spray that simultaneously lifts hair at the root and reduces scalp oil. It can be used on dry hair for a refresh or on damp hair before blow drying.

Elizabeth Gulino, senior staff writer: “I am, in fact, the target audience for JLaw’s hair line—the long undone waves photographed in her New York City pap walks are exactly what I want my hair to look like on a daily basis. The first product I tried was the Good Roots Volume Mist, which I spritzed on in the middle of the work day on dry, day four hair. According to the instructions, it can be used between washes to reduce scalp oil (something I honestly don’t experience anyway) and add some lift to flattened-out hair. After spraying it onto my roots, my scalp stayed pretty damp for almost half an hour—and it looked like it, too. I either sprayed too much of the stuff, or this is not the product for me. After an hour or so the dampness subsided, and it did give my roots a little lift. My hair also had a grippier texture—when I pushed it up or tried to style it a certain way, it stayed put.

That night, I washed my hair and sprayed the mist onto my damp roots before I blow dried it. This method gives the best results, according to the brand’s website, and that’s something I can vouch for firsthand. My hair wasn’t oily or wet like when I tried it in the daytime, and it gave my hair some volume without weighing it down. I’d definitely try this product again on damp hair.

For one last hurrah I used Good Roots Volume Mist for a third time on dry, second day hair, and was more pleased with the results this time. While yes, it still made my hair feel damp for around 15 minutes, it did give my roots more grit and volume than before. I don't think this product will replace a dry shampoo since it didn't necessarily make my hair feel clean—when my hair was at its dirtiest on day four, the few spritzes I worked into my scalp made my hair look and feel even dirtier. It's not my favorite product, but it did give me a decent zhuzh to limp roots."

Silva: “With a fluffy bob, I spend a ton of time every morning giving my hair a refresh to get that volume back in from overnight. My hair is also naturally quite flat, so I need all the help I can get.

On the volume front, the Good Roots Volume Mist was a win: I liked how little product I needed to use to get a boost and was impressed with how long my style lasted. I applied it directly onto my dry hair across four sections, massaging it into my roots and then letting it fully dry. I had good volume from the product before I styled my hair. After I went in with a thermal round brush, it helped hold those top pieces that I'm always fighting to keep lifted. However, I found that it added a gritty texture and got a little closer to the greasy side of shiny than I wanted.”

What it is: A smoothing product meant to be used on dry, dirty hair to smooth flyaways, reshape, and restyle.

Alessandra Foresto, managing editor: "I really wanted to like the Off-Duty Styling Serum. The idea of having a serum that refreshes your hair on day two or three seems like a lifesaver for someone like me who heat styles their hair pretty often, but it just didn’t live up to my expectations. I used it on wet hair right out of the shower because it claims to detangle and also protect from heat. My hair was definitely not as soft as it usually is after I apply my regular favorite detangler. It was a little harder to brush through knots and tangles right out of the shower. The serum was also sticky on my hair and hands, and it felt like it left a residue on my hair.

Lawrence says this serum tames little frizzy floofs, but my experience was that the serum left my hair frizzier than normal. My hair was pretty frizzy after a rough blowout, which is not normally the case. The next day my hair was still frizzy, even though I slept with it in a bun which normally smooths out things a bit. I gave it a try again and my experience was the same. It didn’t really feel like it tamed any of the floofs and the serum felt pretty sticky on my hair. My hair was also not as soft or detangled as it is with my usual products.

I gave it yet another try after curling my hair with a flat iron and it didn’t really feel like it did anything, although my hair is shiny. The smell is nice and light, and I really wanted to like the product, but it just really didn’t work out for me."

Gulino: “I came into the office the morning using the Good Roots Volume Mist on damp hair to see the Off-Duty Restyling Serum on my colleague's desk. I snagged the sculptural bottle and worked two drops into my palms before running them through my hair. I liked this product! It subtly tamed my flyaways and, as Lawrence calls it, my ‘floofs.’ The next day I tried it again at the office and used a few more drops. I’d continue to use this—it may work for me because I have thick, dry hair. I've officially stolen this from my coworker's possession.”

Elizabeth Gulino is a senior writer at Allure focusing on features and cultural commentary. Previously, she was a night blogger at The Cut and a senior staff writer at Refinery29. Her writing has appeared in Cosmopolitan, Wirecutter, Bustle, PS, and more. ... Read More

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