阿曼达·塞弗里德点亮 Tiffany & Co. 标志性 Bird on a Rock 装置，迎接节日季

On Tuesday evening, all that glitters was indeed gold—and adorned in diamonds. For the third year in a row, Tiffany & Co.’s festive fête at its Fifth Avenue flagship served as the unofficial ribbon-cutting moment to kick off the holiday season, hosted this time around by Amanda Seyfried.

The actress, who is the House’s newest ambassador, was also tapped to illuminate the Bird on a Rock installation. A glitzed-up and glammed-out guest list made its way to Midtown for the occasion, passing the Fifth Avenue snowflake—now lit in Tiffany Blue for the holiday season—and stopping to marvel at the Landmark’s twinkling facade.

A brief elevator ride upstairs opened up to reveal a winter wonderland. Sparkling displays showcased the House’s pieces in front of the floor-to-ceiling windows, trays were laden with Tiffany Blue martinis, and the belle of the ball—the Bird on a Rock—gleamed outside. As guests counted down the moments until its lighting, they nibbled on petite T&C stamped-paninis and micro tuna crispy rice bites.

Seyfried arrived, dazzling in a Tiffany HardWear white gold and pavé diamond link necklace and the hallmark Bird on a Rock Wing brooch—with over 13 carats of diamonds. The award-winning star was just as excited for the party as everyone else. “As a young American girl, you have these fantasies that you might get to be a part of something really special. It’s pretty iconic that I’m here and that I get to represent Tiffany for the holiday season. There’s something very classic, traditional, and symbolic about Tiffany’s—it’s the best legacy jewelry brand there is,” Seyfried told Vogue. “My sister-in-law is here tonight with her baby, my godson. I wish my kids were here, but I didn’t even think to invite them, and they’re actually in the city. I don’t know what I was thinking!”

The holidays evoke all types of fuzzy feelings, and Mikey Madison reminisced about one of her favorite family traditions. “My dad and I always cook, so we’ll cook a big Hanukkah dinner and we’ll do all the classics that my grandma used to make. He does the brisket, I’ll do the latkes, the matzah ball soup, the kugel,” Madison shared. “It’s always meaningful to go to an event with Tiffany. It feels like a big family for me, and there’s so much intention behind their artistry, what they do, and how they bring people together,” the Oscar-winning ambassador added. “It’s the loveliest job that I have to get to work with them and get to wear all this incredibly beautiful jewelry as well.”

When it was finally time to light the Bird on a Rock, everyone gathered near the tree—one constructed from countless coveted Blue Boxes. “Love is a gift,” Matthieu Garnier, president and CEO of Tiffany & Co. North America, told the crowd during his toast. “The most meaningful gifts carry stories, create memories, and connect generations.”

Garnier wasn’t just referring to the tree: The entire 2026 holiday campaign—starring Seyfried—centers on gifts becoming future heirlooms, which in turn bridge a connection between generations. Just like in 1965, when Jean Schlumberger’s Bird on a Rock design became one of those treasured keepsakes intended to be passed down.

Right on cue, Seyfried stepped up, placing a Tiffany ornament on the tree, and immediately, the Bird on a Rock shimmered to life, illuminating the bustling streets below. Let the holidays begin!