普拉达集团三季度有机收入增1%：前九个月45亿欧元，Miu Miu 转跌3%

Prada’s Slight Uplift and Miu Miu’s Negative Growth

AI 导读

普拉达集团三季度成绩单是两个品牌两种走势：集团净收入有机增长1%，今年前九个月有机收入增4%、达到45亿欧元。分品牌看，Prada 本牌零售销售三季度增1%，Miu Miu 则跌3%——这个此前一路高增的品牌开始降温。分地区看，美洲最强、同比增5%，亚太与日本持平；中东本季有所改善，但仍是拖累项、尤其拖累 Miu Miu。分渠道看，集团批发有机收入三季度增12%、特许 royalties 收入增24%，零售整体持平。放在同日其它奢侈品财报里看，这份成绩说明集团增长引擎正从 Miu Miu 的单极拉动回到更均衡的状态，美洲与批发、授权渠道成了本季的支撑。证据限制：以上均为集团财报口径的有机增长数字，原文未披露利润与现金流细节，读者宜作行业信号看。署名：颜如玉编辑台。

正文

October 22, 2026

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Prada Spring/Summer 2027Photo: Vogue Runway

Prada Group’s net revenues grew 1% organically in the third quarter of 2026; in the first nine months of the year, organic revenues climbed 4% to €4.5 billion.
Prada retail sales delivered 1% growth in the quarter, while Miu Miu dropped 3%.
The Americas was the strongest territory, with year-on-year growth of 5%, and Asia-Pacific and Japan came in flat.
The Middle East improved quarterly, but remained a drag on performance, notably for Miu Miu.
Wholesale organic revenue for the group climbed 12% in Q3, while royalties revenue was up 24% and retail was flat.

Joe Bobowicz is Senior Reporter at Vogue Business. Previously, he worked in house for The Face, i-D, Harrods, and ShowStudio. Bobowicz has worked across creative consulting and branded content, in addition to his journalism. He has also curated art exhibitions and lectured at universities, including Westminster, Central Saint Martins, London ... Read More